Stylist, personal shopper, image consultant ... there are several concepts and professions around fashion and personal image that, although they already existed, have taken on a special role in recent years. They are now practicing in this sector all those people who decided to train and to enter a somewhat risky profession and, apparently, without a future, but which over time has proven to have its space.
Just as some time ago the expression "personal shopper" began to be heard as the most avant-garde and renovating revelation in fashion, today - we anticipate you - the last Anglicism that climbs positions is Coolhunting and that (of course) comes to us inherited from the US This word responds to the translation of «trend hunting«, And comes to mean the activity aimed at discover new trends and fashions before they materialize in your own market.
El coolhunter is the professional at the forefront of this new and original profession that is born from the need to thoroughly investigate consumer habits and to respond much earlier to a possible demand. At first it was applied entirely to fashion. If fashion companies (designers, stylists, couturiers, ...) had the knowledge, they could anticipate their competitors and would have more time to position their trends and brands, which has become the maxim of the coolhunting. A good coolhunter must be a person with a great capacity for analysis and market vision, not be afraid of challenges, possess solid marketing knowledge and keep, of course, aware of past and present trends, as a means of analyzing the consumption cycles, in addition to being a tireless researcher.
As you will deduce, the coolhunting It would not only apply to fashion, but to the business world in general, and to any sector, brand or activity, so career opportunities would be endless.
Un Coolhunting course It usually lasts between 3 and 4 months, depending on the center that develops it, and is included within the category of postgraduate and master's degrees. In Spain it is taught, for example, by the European Institute of Design, both in Madrid and Barcelona.