Today, many professionals are at a turning point in their careers. The work career is conditioned by factors that are sometimes external. And the pandemic has increased job uncertainty in many families. Reinventing yourself and looking for new opportunities is a possible experience. Beyond employment, there is also a figure that takes on a great role in the present: the freelance.
He is a professional, a specialist in a specific field, who works independently. It offers its services to collaborate with projects in which it can contribute its talent. Thus, It is positive that a freelancer enhances his personal brand with the creation of a web page in which you present your services.
Advantages and disadvantages of being a freelance
A freelance It is not a professional who works exclusively with a single project, but rather has the opportunity to get involved with several proposals. What are the advantages of being a freelancer in today's society? The professional can manage their time and schedule with greater flexibility than an employee who works for someone else. However, there is also another aspect that is more negative: economic uncertainty.
It is not possible to make a fixed monthly income forecast because the volume of work throughout the year varies depending on different aspects. Therefore, saving in the stages of greater work allows create an emergency and contingency fund to face other periods marked by unexpected expenses. On the other hand, working with multiple clients somewhat reduces the uncertainty that is further intensified when the professional derives their income from one main source. If that project comes to an end, that circumstance will produce a short-term change in the finances of the freelancer.
On the other hand, the freelancer also frequently experiences the motivation that the beginning of a new challenge produces. This is the case when you have the opportunity to join a new project on a topic that you are passionate about.
How to get clients to work as a freelancer
As we have mentioned, a professional website becomes a good showcase to attract new customers. But it is important that the professional adopts a proactive role to present their curriculum to other projects to which they can add their value proposition. Thus, you need to communicate with your target audience. Specialization is essential for the freelancer to position himself as an expert in the field in which he works.
A candidate seeking employment for another person presents his resume to the job offers to which he is presented. A freelancer, meanwhile, can develop a portfolio of work to share those examples as a display of your creativity and talent.
There are online communication tools that you can use to boost your professional brand. Social networks are very important because they have a great reach. Other offline media are essential for networking. The business card contains the most representative data of the freelance: contact form, services or website.
The freelancer must be registered as a freelancer to offer their services responsibly. And consequently, you must also meet your commitments at the tax level. On the other hand, it is very important that the person who wants to work as a freelancer in the future is trained to seek excellence. Keep in mind that there is high competition in many sectors. And, therefore, knowledge, together with the quality of customer service, is a form of differentiation. On the other hand, work experience, linked to participation in various projects, also reinforces learning.