The XNUMXst century has brought us, among other things, the boom of social networks. In the business field, you have to be up-to-date and the company that is not present in some of the most influential social networks is rare. To achieve this, it is important that someone manages it in the best possible way and that is where the figure of the Communitiy manager comes in.
It is a job that is increasingly in demand and is totally topical, since its different actions depend on whether a certain company is known throughout the network. In the following article we will talk to you in more detail about the figure of the Community manager and what are its main functions.
What is a community manager
The communitiy manager is a professional specialized in digital marketing whose main function is to create and manage the social community in the social networks of a certain brand or product. A community manager can therefore be considered as a manager or expert in social networks and the main person in charge of defending a certain brand on the internet.
Main functions of the Community manager
- A first function of the community manager is to create and manage certain profiles of the company for which they are working. It is important that said professional knows all the characteristics of said entity since he is in charge of publicizing said brand on the different social networks. Create content so that different people who are surfing the internet can interact with it.
- A second role of the community manager is to find out at all times the impact of the brand it represents on social networks. In the same way, he is in charge of answering questions that Internet users may have about the company. On the other hand, it is also the job of the community manager to keep up to date with everything that surrounds the brand in the Internet field.
- A third function is to help the community grow in the networks. For this it is important that you interact daily with other people, update statuses and stories so that the brand you represent is at the top and in vogue of all. They must ensure that the user community around the company grows in quantity and quality.
- A fourth function is to promote all the content that the brand is capable of generating through social networks. With this, it is possible to obtain new customers and thus increase the community of users who follow said brand. The information displayed at all times should be as relevant and important as possible.
- A last function would be to interact with users and participate in different conversations. It is the representative of the brand in the field of social networks. You must know how to manage any type of crisis or problem that may arise and make everyone happy. It is very important to keep the various clients happy so that the brand's valuation is the best possible in the various networks.
What skills should a good Community manager have
A good professional who is dedicated to developing the work of Community manager must possess a number of skills:
- Be patient as everything is not going to be rosy in this profession. It is normal that within the community you receive complaints and negative comments from different users, which you must solve from a serene and calm behavior.
- Must be a methodical person to be as efficient as possible in the work you do.
- You have to know how to listen since this depends on the fact that you can solve the vast majority of the problems you encounter on a day-to-day basis.
- Be a good professional who knows what he is doing at all times. For this it is important that you receive the best possible training.
- You must be an active person who is up to date with all the news and trends, so that the brand it represents remains at the top when it comes to social networks.