Today, many people have taken the initiative to create a blog since it is a simple and free initiative. However, a blog by itself does not enhance a professional's personal brand. The blog is only a medium, that is, the true essence of this professional space is the author himself who invests hours of work in this project to which he decides to give a specific orientation. Beyond the economic profitability that some bloggers achieve through the advertising, the true essence of a blog is another. What services can a blog offer you?
1. One of the most important is that it offers you the possibility of having a portfolio of jobs in a single medium. When a young professional leaves college, it is very important to try to compensate for the lack of professional experience with knowledge. And a blog portfolio can be a good cover letter to illustrate your own work.
2. Through a personal blog, it is also possible to establish a networking, meet other professionals who work in a similar sector. Contacts that perhaps the blog author would not have been able to do otherwise since one of the great advantages of the network is the possibility of contacting potential readers from very different destinations through the blog.
3. A blog is a creative medium in which to enhance your personal initiative to share quality content. This self-demand is the basis of a good digital medium. That is, what is really important is that the author demands the same both when his blog is read by many followers and when he is starting and is aware that he does not yet have a regular audience.
4. A personal blog can be a medium through which to offer professional services. From this point of view, it is a very inexpensive marketing tool.