Stylist, shopper wega, chipangamazano wemifananidzo ... kune akati wandei mazano uye mapurofesa akatenderedza fashoni uye yemunhu mufananidzo izvo, kunyangwe zvaitovepo, vakatora chinzvimbo chakakosha mumakore apfuura. Ivo vava kuita mune ino chikamu vanhu vese avo vakasarudza kudzidzisa uye pinda basa rine njodzi uye, sezviri pachena, risina ramangwana, asi iro nekufamba kwenguva rakaratidza kuva nenzvimbo yaro.
Sezvakangoita imwe nguva izwi rekuti "shopper wega" rakatanga kunzwikwa senge rinonyanya kufarira uye kugadzirisa gadziriso mune fashoni, nhasi - tinofungidzira iwe - Anglicism yekupedzisira inokwira pazvinzvimbo ndiyo Kutonhorera uye izvo (zvechokwadi) zvinouya kwatiri zvakagara nhaka kubva kuUS Iri izwi rinopindura kushandurwa kwe «trend hunting«, Uye zvinosvika pakureva chiitiko chakanangidzirwa tsvaga zvitsva uye mafashoni vasati vaoneka mumusika wako wega.
El Kuchengen ndiye hunyanzvi pamberi peichi chitsva uye chepakutanga basa iro rakazvarwa kubva pakudiwa nyatsoongorora tsika dzevatengi uye kupindura zvakatangira pane zvingangodiwa. Pakutanga yaishandiswa chose mufashoni. Kana makambani emafashoni (vagadziri, stylists, couturiers, ...) vaine ruzivo, vaigona kutarisira vakwikwidzi vavo uye vaizove nenguva yakawanda yekumisikidza mafambiro avo uye mabhureki, ayo ave iwo mukana weiyo kutonhora. Chakanaka kutonhora ndinofanira kunge ndiri munhu ane chikuru kugona kuongorora uye kuona musika, usatye matambudziko, ive yakasimba ruzivo rwekutengesa uye chengeta, hongu, uchiziva zvakapfuura nezvazvino mafambiro, senzira yekuongorora iyo mashandisiro ekushandisa, kunze kwekuve muongorori asinganeti.
Sezvaunenge uchifungidzira, iyo kutonhora Izvo hazvingoshandise chete kumafashoni, asi kune bhizinesi renyika mune zvese, uye kune chero chikamu, brand kana chiitiko, saka mikana yebasa yaizove isingaperi.
Un Kutonhorera kosi kazhinji inogara pakati pemwedzi mitatu ne3, zvinoenderana nenzvimbo inozvikudziridza, uye inosanganisirwa muchikamu che postgraduate uye masters degree. MuSpain inodzidziswa, semuenzaniso, neEuropean Institute of Design, zvese muMadrid neBarcelona.