Akukho mathandabuzo ukuba namhlanje ukuthengiswa kwedijithali licandelo elikhulayo kunye nenyukayo, kodwa xa ifika kuyo, bambalwa kakhulu abantu abaziyo ukuba lo msebenzi ubandakanya ntoni. Idatha icacile kwaye ukuthengisa akuyekanga ukukhula kwiminyaka yakutshanje. kwaye kulindeleke ukuba izinto zibe mbi ngakumbi. Intengiso yedijithali igubungela iinkalo ezininzi, ukusuka ekulawuleni iinethiwekhi zentlalo zenkampani ukuya ekudaleni umxholo othile kwi-Intanethi oluncedo kubasebenzisi.
Ke ngoko, ukhetho lokuphuhlisa kwintsimi enjalo lubanzi kakhulu, Ke, namhlanje sisifundo esifunwa kakhulu ngabafundi abaninzi. Kwinqaku elilandelayo sithetha nawe ngokubanzi malunga nokuthengiswa kwedijithali kunye nalapho unokufunda khona.
Iingcali kwiintengiso zedijithali
Rhoqo ngonyaka kuvela izinto ezikhethekileyo ezintsha xa kufikwa kwintengiso yedijithali. Eyona nto ilungileyo kukufunda isifundo esixeliweyo sisonke kwaye ukusuka apho, thatha ubungcali obufunwa ngumntu. Namhlanje iincutshe kwintengiso yedijithali zezi zilandelayo:
- SEO.
- PPC.
- IQhinga loBuchule beMedia yeNtlalo.
- ICRM.
- I-CRO.
- Uhlalutyo lwedatha.
- Umphathi woLuntu
Okwangoku akukho degree injalo xa ufunda intengiso yedijithali. Ukufikelela kwezi zifundo kufuneka wenze njalo ngezifundo ezithile okanye ngesidanga sokuqala.
Intengiso yedijithali licandelo elikhulayo
Ihlabathi ledijithali aliyeki ukukhula kwiminyaka yakutshanje. Uninzi lweenkampani zelizwe ziphendukela kwintengiso yedijithali njengesixhobo sokufezekisa olona phuhliso lunokwenzeka. Imfuno yabasebenzi abakhethekileyo kwintengiso yedijithali yinyani eyandayo. Namhlanje kukho imfuno enkulu kunokubonelela kwibala lentengiso yedijithali, oko kuyenza ibe yindlela emangalisayo yokungena kwilizwe lezemisebenzi.
Yintoni ekufuneka uyazi ngaphambi kokuba ufunde ukuthengisa ngedijithali
Xa ukhetha ezi zifundo, kubalulekile ukuba wazi ukuba awudingi ulwazi olunxulumene nokuthengisa xa uphuhla kule ndawo. Nangona kunjalo, kuyacetyiswa ukuba ube neengcinga ezithile malunga nentengiso, itekhnoloji, iinethiwekhi zentlalo okanye ilizwe le-audiovisual.
Apho unokufunda khona ukuthengisa ngedijithali
- Ukuba unemali kunye nexesha, olona khetho lunokwenzeka kukufunda isidanga kwintengiso ye-Intanethi. Amaxabiso aya kwahluka ngokuxhomekeke kwiyunivesiti ebafundisayo. Ixabiso eliqhelekileyo lihlala li-8.000 okanye i-9000 ye-euro, nangona kukho iiyunivesithi apho idigri inokusondela kwii-euro ezingama-20.000.
- Enye indlela yokufunda ukuthengisa idijithali kukugqiba isidanga se-master okanye isidanga sokuqala kwintengiso ye-intanethi. Njengesidanga saseyunivesiti, kufuneka kusetyenziswe imali ebalulekileyo.
- Unako kwakhona ukuthatha izifundo ezinxulumene nokuthengisa digital. Kukho izifundo ezininzi kwimarike ezinxulumene neengcali ezahlukeneyo ezinxulumene nesifundo ngokubanzi. Ngale ndlela ungabhalisela izifundo ezinxulumene noMphathi woLuntu, i-SEO okanye intengiso ye-Intanethi. Olu lukhetho lungabizi kakhulu kuneendlela zangaphambili.
- Kukho abantu abaninzi abathatha isigqibo sokuzilolonga kule ntsimi ukugcina ixesha kunye nemali. Kwiinethiwekhi zentlalo unokufumana izinto ezininzi ezihambelana nokuthengiswa kwedijithali. Nangona kunjalo, ngaphandle kokuba lukhetho olungabizi kakhulu kunokhetho lwangaphambili, lunokungasebenzi kakuhle xa kuziwa kuqeqesho kunye nokubonelela ngezakhono ezahlukeneyo. Umntu othatha isigqibo sokukhetha le ndlela kufuneka abe namandla amakhulu kunye nomnqweno omkhulu wokufunda.
Ufumana malini ingcali yezentengiso yedijithali?
Umvuzo uya kwahluka kakhulu ngokuxhomekeke kwimisebenzi kunye nesikhundla esibanjwe yingcali yezentengiso yedijithali:
- I-CMO Uya kufumana phakathi kwe-35.000 yee-euro kunye ne-120.000 yee-euro ngonyaka.
- UMlawuli weNtengiso yeDijithali kwinkampani enkulu unokuzuza kuyo 30.000 euro ukuya 100.00 euro ngonyaka.
- Umphathi weMveliso yeDijithali ukusuka 35.000 euro ukuya 45.000 euro ngonyaka.
- Ingcaphephe yeDatha enkulu evela 30.000 euro ukuya 40.000 euro ngonyaka.
- Ingcali ye-SEO Unokufumana malunga ne-40.000 yee-euro ngonyaka.
- Umphathi woluntu ukusuka 20.000 euro ukuya 50.000 euro ngonyaka.