Kukho izinto ezahlukeneyo ezikhuthaza impumelelo yeshishini. Ngokungathandabuzekiyo, umxhasi, ngezigqibo zabo zokuthenga, uchaphazela ukuvela kweprojekthi yorhwebo. Oosomashishini kunye noosomashishini bayazi ukuba kubalulekile ukuba isiphakamiso sexabiso lendawo yokuthengisa idibanise nabantu ekujoliswe kubo.
Ngoko ke, umthengi usembindini wesicwangciso sorhwebo. Ngele ndlela, isiseko sikhathalela abathengi abaqhelekileyo kwaye, kwakhona, bafune ukugqwesa ukufikelela abantu abatsha. Inkonzo yabathengi yinkonzo ebaluleke kakhulu namhlanje.
Inkxaso yobuqu ngexesha lenkqubo yokuthenga
Iingcali ezisebenza kweli Sebe zicombulula ngokufanelekileyo amathandabuzo kunye nezikhalazo ezinokubakho ngokukhawuleza okukhulu. Ukukhapha okuhlala ngaphaya kwexesha lokuthenga. Ngapha koko, inkonzo emva kokuthengisa iqinisa umfanekiso webrand kwaye ikhuthaza ukuzithemba kumthengi.
Kwenzeka ntoni ukuba imveliso inqongophele? Kwenzeka ntoni ukuba into ekhethiweyo ayihambisani nolindelo lwangaphambili? Iqela elinomdla linendlela yokunxibelelana yokusombulula nasiphi na isiganeko.
Unxibelelwano oluqinisekileyo, ububele kunye nokuphulaphula ngokusebenzayo
Inkampani ifuna ukunxibelelana nabathengi abatsha ukwandisa inzuzo yayo. Nangona kunjalo, iqala kwisiseko esibalulekileyo: umntu ngamnye wahluke ngokupheleleyo. Ke ngoko, ingqwalasela ihlala ihambelana nengqalelo yobuqu egxile ekumameleni okusebenzayo. Ububele sesinye sezithako eziphambili zokukhonza i-interlocutor. Umntu wenza uvavanyo oluqhelekileyo lwamava okuthenga. Inkonzo yabathengi ehluphekileyo inokonakalisa umfanekiso we-brand ukuya kwinqanaba lokubangela inani elikhulu lamazwana angalunganga kwimidiya yoluntu kunye nobuso ngobuso.
Ukwenziwa kwezinto ezintsha rhoqo kwindawo yoshishino kunika izixhobo ezitsha ezinokuthi zifakwe kwinkonzo yabathengi. Kwaye intanethi zentlalo ngumzekelo ocacileyo wale nto, zinika indawo yokuhlangana. Ngale ndlela, iqumrhu linokwazisa abo bayinxalenye yoluntu ngeendaba zamva nje. Akubalulekanga kuphela ukukhathalela abo bathengi bathenga rhoqo, kodwa nabo babonisana neziko ngaphandle kokubeka iodolo. Ingqwalasela entle ishiya inkumbulo emnandi enokuthi ibe sigqibo sokuba umntu abuyele evenkileni kwixesha elizayo.
Abathengi abathembekileyo ngabo baseka unxibelelwano oluhlala luhleli kunye nokusekwa. Benza ibhondi yexesha elide. Kwaye akubalulekanga kuphela ukubonelela ngekhathalogu esemgangathweni eyenziwe ngokhetho olubanzi lweemveliso. Uvavanyo olwenziwa ngabathengi ngokhathalelo olufunyenweyo nalo lubalulekile.
Umahluko kukhuphiswano
Namhlanje, amashishini anikezela ngentengiso yawo kwindawo enokhuphiswano. Ezinye iindawo ezithengiswayo zikwafuna ukugqwesa ukuvuselela umdla wabaphulaphuli abafanayo. Kwaye indlela yokubeka igama lenkampani kwicandelo? Indlela yokuqinisa ukwahlukana kwakho kwabanye okhuphisana nabo? Ingxelo eyakhayo, kwelinye icala, iyaphucuka ukuthengisa. Ubungqina babo sele bethengile kwishishini banokutsala abathengi abatsha.
Inkonzo yabathengi iba yeyona nto ibalulekileyo ekufezekiseni injongo. Ngesi sizathu, iinkampani zicwangcisa iinkqubo zokhetho ezifunayo ukukhetha abasebenzi abafanelekileyo ukuzalisa izikhundla zenkonzo yabathengi. Isebe elifuneka kakhulu likwabonelela ngophuhliso olubalulekileyo lomsebenzi kunye namathuba engqesho. Ngaba uziva ngathi usebenza kwicandelo elikhulayo? Emva koko, unokuqhelanisa uqeqesho lwakho kunye nokukhangela kwakho umsebenzi kwelo cala.
Utyalo-mali olwenziwa ziinkampani kwinkonzo yabathengi luphucula ingeniso kuba lunciphisa ilahleko yabathengi.