Akungabazeki ukuthi namuhla ukumaketha kwedijithali kuwumkhakha okhulayo futhi okhulayo, kodwa okwamanje iqiniso bambalwa kakhulu abantu abaziyo ukuthi lo msebenzi uquketheni. Idatha icacile futhi ukuthi ukumaketha akukayeki ukukhula eminyakeni yamuva futhi izinto kulindeleke ukuthi ziqhubekele phambili. Ukumaketha kwedijithali kuhlanganisa imikhakha eminingi, kusukela ekuphathweni kwamanethiwekhi omphakathi enkampani kuya ekudaleni okuqukethwe okuthile ku-inthanethi okuwusizo kubasebenzisi.
Ngakho-ke, izinketho zokuthuthukisa emkhakheni onjalo ziningi, ngakho-ke, namuhla kuyisifundo esifunwa kakhulu ngabafundi abaningi. Esihlokweni esilandelayo sizokhuluma nawe ngendlela enemininingwane mayelana nokumaketha kwedijithali nalapho kungafundwa khona.
I-Digital Marketing Specialties
Njalo ngonyaka kuvela okukhethekile okusha uma kukhulunywa ngokumaketha kwedijithali. Okuhle wukufunda lesi sihloko sisonke futhi ukusuka lapho, uthathe okukhethekile umuntu akufisayo. Namuhla okukhethekile kwezokumaketha kwedijithali yilezi ezilandelayo:
- SEO
- I-PPC.
- I-Social Media Strategyst.
- CRM.
- I-CRO.
- Ukuhlaziya idatha.
- Umphathi Womphakathi.
Okwamanje alikho izinga elinjalo uma kuziwa ekufundeni ukumaketha kwedijithali. Ukuthola lezi zifundo kufanele ukwenze ngezifundo ezithile noma ngeziqu ze-postgraduate.
Ukumaketha kwedijithali kuwumkhakha ochumayo
Umhlaba wedijithali awukayeki ukukhula eminyakeni yamuva. Izinkampani eziningi ezweni ziphendukela ekukhangiseni ngedijithali njengethuluzi lokuzuza intuthuko engcono kakhulu. Isidingo sabasebenzi abangochwepheshe kwezokumaketha kwedijithali siyiqiniso elikhulayo. Namuhla kunesidingo esikhulu kunokunikezwa emkhakheni wokumaketha kwedijithali, okwenza kube indlela enhle yokungena emhlabeni wemisebenzi.
Okufanele ukwazi ngaphambi kokutadisha ukumaketha kwedijithali
Lapho ukhetha lezi zifundo, kubalulekile ukuthi wazi ukuthi awudingi ulwazi oluhlobene nokumaketha lapho uthuthuka kulo mkhakha. Nokho, kungaba kuhle ukuba nemibono ethile mayelana nokukhangisa, ubuchwepheshe, amanethiwekhi omphakathi noma umhlaba wokulalelwayo nokubonwayo.
Ungafundela kuphi ukumaketha kwedijithali
- Uma unemali nesikhathi, inketho engcono kakhulu yokufunda iziqu zokumaketha online. Amanani azohluka kuye ngenyuvesi ebafundisayo. Isilinganiso sezindleko ngokuvamile singu-8.000 noma 9000 wama-euro, nakuba kukhona amanyuvesi lapho idigri ingasondela kuma-euro angu-20.000.
- Enye indlela yokufunda ukumaketha kwedijithali ukuqeda iziqu ze-masters noma i-postgraduate degree ekumaketheni kwe-inthanethi. Njengeziqu zasenyuvesi, kudingeka ukusetshenziswa kwezimali okubalulekile.
- Ungathatha nezifundo ezihlobene nokumaketha kwedijithali. Kunezifundo eziningi emakethe ezihlobene nezinto ezikhethekile eziphathelene nesihloko esijwayelekile. Ngale ndlela ungabhalisa ezifundweni ezihlobene noMphathi Womphakathi, i-SEO noma ukukhangisa ku-inthanethi. Kuyindlela eshibhe kakhulu kunemizila edlule.
- Kunabantu abaningi abanquma ukuziqeqesha ngokwabo kulo mkhakha ukuze bonge isikhathi nemali. Ezinkundleni zokuxhumana ungathola inala yezinto ezihlobene nokumaketha kwedijithali. Nokho, naphezu kokuba inketho eshibhile kunezinketho zangaphambilini, ingahle ingasebenzi kahle uma kuziwa ekuqeqesheni nasekunikezeni amakhono ahlukene. Umuntu onquma ukukhetha lo mzila kufanele abe namandla amakhulu kanye nesifiso esikhulu sokufunda.
Uhola malini umakethi wedijithali?
Iholo lizohluka kakhulu ngokuya ngemisebenzi kanye nesikhundla esiphethwe uchwepheshe wokumaketha kwedijithali:
- i-CMO Izokhokhisa ama-euro angama-35.000 kanye nama-euro ayi-120.000 ngonyaka.
- Umqondisi Wokumaketha Kwedijithali enkampanini enkulu angazuza ngayo Ama-euro angama-30.000 kuya ku-100.00 ama-euro ngonyaka.
- Umphathi Womkhiqizo Wedijithali kusukela ku-35.000 euros kuya ku-45.000 euros ngonyaka.
- Uchwepheshe Wedatha Enkulu ovela Ama-euro angama-30.000 kuya ku-40.000 ama-euro ngonyaka.
- Uchwepheshe we-SEO Ungazuza cishe ama-euro angu-40.000 ngonyaka.
- umphathi womphakathi kusukela ku-20.000 euros kuya ku-50.000 euros ngonyaka.