You take care of different aspects of your professional presentation, for example, the format of your resume, your professional blog or the specialized use of social networks. However, a business card is an equally important item that is more prevalent at the corporate level. On Formación y Estudios We tell you what are the five reasons to have personalized business cards.
1. Personalized business card for job search
When you are immersed in a process of Active job search Because you want to find a professional opportunity or change jobs in the short term, you use different resources to open doors. This business card is a practical resource that you can use from now on. If one of your New Year's goals is looking for a job, this card can help you get one job interview.
2. Personalized business card for networking
When you attend conferences, professional events or training courses, you coincide with other people. In these creative spaces the opportunity may arise to establish professional contact with other experts. This business card can help you start communication in a first presentation or, also, to continue with this contact after several conversations. In other words, this card comes in handy at different times.
This business card helps you to promote networking in those events that you already have on your agenda, but also in other unexpected opportunities that come your way.
3. Synthesize the most important information
In this support, you have the opportunity to abbreviate your professional data through a formula that highlights the most relevant data in this presentation. For example, your Contact information or your specialty. But, in addition, you can also add content so that the recipient of the card can know your professional career if you add, for example, your website or your blog.
As time goes by, you keep adding more experience, knowledge and training data to your journey. One of the advantages of the business card is brevity and synthesis: it highlights what is truly important.
4. Personalized business card for your personal brand
Your business card is directly linked to you, therefore, when you design a professional card, you are also promoting your personal brand. You have many different design options for your business card in terms of typography, selected colors, measurements ... Therefore, reinforce your creativity to shape this creative product. You can not only enhance your personal brand through the very important continuous training that helps you update your knowledge with a new degree.
Digital media are very important to enhance your personal brand. But job hunting and career development is not limited to the online environment. The face-to-face area is very important. In such a technological moment, print media also helps you differentiate yourself because innovation is not exclusive to digital communication.
You are a unique professional and different from others. Therefore, this personalized business card is also an expression of professional identity.
5. Permanence
It is true that one of the risks of a business card given to a recipient is that this information is lost at some point if the protagonist has no real interest in saving this information. However, in many other cases, it may also happen that you receive communications in the future that come from a contact that was possible from that card that you gave at some point.
Therefore, these are the five reasons to have a personalized business card. Five reasons that can be expanded with other ideas. What other reasons would you like to mention?