6 cover letter flaws that hurt your personal brand

6 cover letter flaws that hurt your personal brand

La presentation letter It is one of the most important requirements in your job search. From your own experience, try to refine your presentation strategy to improve your candidacy before companies. What are the mistakes that can cause your resume to be discarded from the outset? On Formación y Estudios we tell you:

1. Impersonal writing

A cover letter is a reflection of yourself and your own career path. training and work. What happens when you fall into the trap of impersonal writing? That you cannot connect the interest of the recipient of that message.

2. Spelling and punctuation errors

Whether your job title involves writing tasks As if the competencies of the position are different, a correct writing is only a demonstration of professionalism. A demonstration that you can show visually in your letter through attention to detail and knowledge of grammar. If you have any questions about a term, consult the dictionary.

3. Excess of vanity

Writing an impersonal cover letter is as negative as falling into excess of ego when writing an endless list of achievements and merits. Find the balance to highlight your strengths but without falling into it egocentrism. The most important thing in your cover letter is not you, but your skills in relation to the position. Therefore, relate your career to what you can contribute to the company. A very long letter conveys this image of vanity that alienates the company.

4. Fall into a very informal tone

Tone is another of the most important communication aspects in a cover letter. Find the suitable tone it is essential in such a presentation. You are in a professional context, therefore, stick to this plane. But don't confuse this point with constantly falling into technicalities.

5. Not taking care of the details

The success of a cover letter depends, to a large extent, on attention to detail. To put the part in constant relationship with the whole. Opening and closing a cover letter are especially meaningful. Regarding the closure, do not forget sign your letterAs well as it is convenient that towards the end of the message you specify your availability for the position, if you really have this disposition.

Information about the company

6. Do not research information about the company

Today, many people are not used to epistolary language in the face of the rise of WhatsApp. However, a cover letter thrives on the letter's own dynamics in any other context. For example, when a friend writes a postcard to another during the summer, he starts from an important premise: mutual knowledge. When you write a cover letter to search for work, to increase your success in the professional field, you have to look for information about the company to know your recipient.

Researching the company is essential to personalize your cover letter in relation to the position. The information you write must be verified.

Many people start the start of the new year with the real goal of looking for work. In that case, it is very important that you pay attention to all the details of the active job search process. Among them, the writing of the cover letter.


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