Today is International Lawyer's Day. Many professionals work in this field while others want to train to develop their activity in this specialty in the future. Marketing is a very important aspect for those professionals who want to offer their services and gain visibility as an expert. In Formación y Estudios We give you five marketing tips for lawyers.
1. Content Marketing for Lawyers
This is one of the most important types of marketing today. It is an effective marketing not only for this sector but for any other. By publishing content specialized in law on a blog focused on this topic, you can also position this space in a natural way by reinforcing the keywords you want to highlight.
Law is a topic that not only interests those who are experts in this field, but also those who want information on a legal matter in plain language.
2. Business cards for lawyers
Another of the most used formulas today to promote marketing and networking is the professional business card that contains the most relevant data of the person who offers their services. A business card that not only conveys information for its content, but also for its presentation. Design is a form of differentiation. In a card of these characteristics it is possible to integrate a QR code that provides an interactive format to this proposal. And, in turn, this type of code also extends the essential information of this support.
3. Combine online and offline marketing
Digital marketing plays a major role in professional projects at a time when technology offers different resources of interest. However, marketing goes beyond the digital realm. Offline actions also strengthen this personal branding goal. Creating a business card is an example of offline marketing.
By attending different networking events you have the possibility to give your card to other professionals. But for this type of marketing to be possible it is also necessary that you make space in your agenda to manage your time in such a way that you have time available to attend these types of events with a certain frequency. In addition, it is not only about initiating a contact, but also feeding it with other conversations over time.
4. Management of social networks
Currently, many professionals share information of interest about the law on social networks. There are different social networks, choose those channels in which you want to position yourself as a specialist. Twitter offers you an effective tool to share your knowledge and participate in different online conversations. In addition, it is also very important that you take care of your presence on LinkedIn by creating a professional profile.
5. Marketing plan for lawyers
As a professional, you deal with different issues throughout the week. Marketing is an important issue, therefore, it should be given the importance it deserves. The marketing plan allows you to plan the different actions that you are going to develop over the next few weeks. You can view the program developed for this purpose even before having completed the different actions.
Today is International Lawyer's Day. And what other marketing tips, in addition to those already listed in this article on Formación y Estudios, do you want to add for those professionals who work as specialists in this field of law?