Today, the internet is your best online showcase, a context of globalization in which distances between personal brand. Therefore, you can use your online tools to increase your personal brand in a practical way. Making your talent known through means other than the curriculum is a very important decision.
Create your blog to gain visibility on the internet
Currently, thanks to easy-to-use tools such as wordpress, you can create your own thematic blog. Share your articles giving your point of view on the subject in which you want to position yourself as an expert. You can also access other platforms. For example, overblog.
Instagram to share visual information
Instagram is a particularly positive network for those professionals who carry out an activity in which the image is very important. For example, photographers, wedding planners, decorators and interior designers. In that case, feel free to share some samples of your work through this medium to create a neat portfolio of collaborations.
LinkedIn to improve your network of contacts
This is a professional business network in which you can make a network of contacts that really adds value to your own profile. This company can be especially interesting if you are self-employed. You can also participate in other professional networks, for example, Womenalia. The network of professional women.
Twitter, the knowledge network
Twitter is a particularly recommended social network for sharing knowledge and information making use of the economy of language. First of all, you have to check if you are comfortable with this form of interaction. The advantage of media like Twitter o Facebook is that you can be a follower of your favorite blogs, newspapers and magazines to be informed of current events.
YouTube channel
Many fashion bloggers, for example, have taken the step of creating their YouTube Channel. However, through this medium you can create content of all kinds. In that case, you can complement the content of your blog with video updates and disseminate the articles through your social networks. That is, in your personal marketing plan you can interconnect these platforms.
Through YouTube you can also professionalize your work if you have a large number of subscribers on your channel.
Before jumping into personal marketing through these online tools, analyze which ones can help you the most in this creative process. Which media are best suited to your profession and also to your way of being. For example, a shy person may not be comfortable with the idea of sharing information on YouTube. Also, learn from the best professionals in your sector, see what type of content they publish on social networks, how often they do it and what type of language they use.