There is no doubt that today digital marketing is a booming and rising sector, but at the moment of truth very few people know what this work consists of. The data is quite clear and it is that marketing has not stopped growing in recent years and things are expected to go further. Digital marketing covers many fields, from the management of a company's social networks to creating certain content on the Internet that is useful to users.
Therefore, the options to develop in such a field are vast, hence, today it is a subject that is highly demanded by many students. In the following article we will talk to you in a more detailed way about digital marketing and where it can be studied.
Digital Marketing Specialties
Every year new specialties are emerging when it comes to digital marketing. The ideal is to study this subject as a whole and from there, take the specialty that one wishes. Today the specialties in digital marketing are the following:
- SEO.
- PPC.
- Social Media Strategyst.
- CRM.
- CRO
- Data analytics.
- Community Manager.
Currently there is no degree as such when it comes to studying digital marketing. To access these studies you have to do it through certain courses or through a postgraduate degree.
Digital marketing is a booming sector
The digital world has not stopped growing in recent years. Most companies in the country turn to digital marketing as a tool to achieve the best possible development. The demand for personnel specialized in digital marketing is a reality that is increasing. Today there is a greater demand than supply in the field of digital marketing, making it a wonderful way to enter the world of work.
What you should know before studying digital marketing
When opting for these studies, it is important that you know that you do not need knowledge related to marketing when developing in this field. However, it would be advisable to have some notions about advertising, technology, social networks or the audiovisual world.
Where can you study digital marketing
- If you have money and time, the best possible option is to study a degree in online marketing. Prices will vary depending on the university that teaches them. The average cost is usually 8.000 or 9000 euros, although there are universities where the degree can be close to 20.000 euros.
- Another way to study digital marketing is to complete a master's degree or a postgraduate degree in online marketing. As with the university degree, a significant financial outlay is required.
- You can also take courses related to digital marketing. There are numerous courses on the market related to the different specialties relating to the general subject. In this way you can enroll in courses related to Community Manager, SEO or online advertising. It is a much cheaper option than the previous routes.
- There are many people who decide to self-train in this field to save time and money. In social networks you can find plenty of material related to digital marketing. However, despite being a cheaper option than the previous options, it can be inefficient when it comes to training and offering the different capacities. The person who decides to opt for this route must have great willpower and a great desire to learn.
How much does a digital marketer earn?
The salary will vary greatly depending on the functions and the position held by the digital marketing professional:
- a CMO It will charge 35.000 euros and 120.000 euros a year.
- A Director of Digital Marketing in a large company can earn from 30.000 euros to 100.00 euros per year.
- A Digital Product Manager from 35.000 euros to 45.000 euros per year.
- A Big Data expert from 30.000 euros to 40.000 euros per year.
- An SEO specialist You can earn about 40.000 euros a year.
- a community manager from 20.000 euros to 50.000 euros per year.